Posthumanist's values in worldwide movies

Autor:Claudio Pensieri - Massimiliano Vitali - Vittoradolfo Tambonee
Cargo:Institute of Philosophy of Scientific and Technological Activity - Medical Direction Campus Bio-Medico University of Rome - Institute of Philosophy of Scientific and Technological Activity
Páginas:397-412
RESUMEN

Pop-Philosophy can broadcast lots of important messages, because of its popular way to communicate with people. We can say that one of the most important media used from pop philosophy to achieve its objectives is Cinema. In 2011, 818 films were produced. In 2012, cinema admissions in the USA were 1,360 million while in Europe they were 1,190 million. For this reason we decided to test a new... (ver resumen completo)

 
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CLAUDIO PENSIERI, MASSIMILIANO VITALI AND VITTORADOLFO TAMBONE POSTHUMANISTS VALUES IN WORLDWIDE MOVIES
CUADERNOS DE BIOÉTICA XXV 2014/3ª
397
POSTHUMANIST’S VALUES IN WORLDWIDE MOVIES
VALORES POSTHUMANISTAS EN LA CINEMATOGRAFÍA
INTERNACIONAL
CLAUDIO PENSIERI*, ANDREA MASSIMILIANO VITALI**,
VITTORADOLFO TAMBONE*
Campus Bio-Medico University of Rome, Via Alvaro del Portillo 21, 00128 - Rome, Italy.
*Institute of Philosophy of Scientific and Technological Activity, Email: c.pensieri@unicampus.it
**Medical Direction Campus Bio-Medico University of Rome
ABSTRACT:
Pop-Philosophy can broadcast lots of important messages, because of its popular way to communicate
with people. We can say that one of the most important media used from pop philosophy to achieve its
objectives is Cinema. In 2011, 818 films were produced. In 2012, cinema admissions in the USA were 1,360
million while in Europe they were 1,190 million. For this reason we decided to test a new methodology
in order to investigate the Campus Bio-Medico University’s students’ “perception” of Values conveyed
by films. In the first phase, we asked 296 students to tell us the titles of the films they have seen that
dealt with the disclosure of posthumanist values. From this first phase, we identified the 5 most popular
and cited films. In the second phase, we interviewed 175 students on the relationship that each of the 5
selected films had to convey the Idea of God, the Idea of Man and the Idea of Nature. The survey we carried
out, allows us to simply see the gap between the message that according to the posthumanist experts
should be transmitted in a certain direction with respect to the message received by a selected portion of
cinematographic audience.
RESUMEN:
La Pop-Filosofía puede transmitir muchos mensajes importantes, debido a su forma popular de
comunicarse con la gente. Podemos decir que uno de los medios más importantes que se utilizan en la
pop-filosofía para alcanzar sus objetivos es el cine. De hecho en 2011 se produjeron 818 películas. En USA
los ingresos del cine en el 2012 fueron 1.360 millones, mientras que en Europa fueron 1.190 millones. Por
esta razón hemos querido experimentar una nueva metodología para estudiar la “percepción” de valores
transmitidos por el cine entre los estudiantes de la Universidad Campus Bio-Médico. En la primera fase,
hemos pedido a 296 estudiantes cual fueron los títulos de las películas que han visto, que tratan sobre la
divulgación de los valores posthumanistas. A partir de esta primera fase identificamos las 5 películas más
populares y citadas. En la segunda fase entrevistamos 175 estudiantes sobre cual idea de Dios, Hombre y
Naturaleza, en su opinión, transmitían las 5 películas. Nuestro estudio indica que existe una real diferencia
entre el contenido teórico posthumanista de las mas importantes películas y lo que el estudiante de nuestra
muestra percibe.
Keywords:
Cinema,
communication, film,
medical humanities,
posthuman ethics.
Palabras clave:
Cine, comunicación,
medical humanities,
posthuman ética.
Recibido: 22/10/2013
Aceptado: 24/06/2014
Cuadernos de Bioética XXV 2014/3ª
Copyright Cuadernos de Bioética
CLAUDIO PENSIERI, MASSIMILIANO VITALI AND VITTORADOLFO TAMBONE POSTHUMANISTS VALUES IN WORLDWIDE MOVIES
CUADERNOS DE BIOÉTICA XXV 2014/3ª
398
1. Introduction
Pop-Philosophy is the transmission of philosophical
concepts through popular media such as TV, internet,
comics, etc. We developed an appropriate tool and
methodology to assess the effectiveness of Movies in
broadcasting posthumanism’s contents.
We decided to investigate, through a questionnaire
for “content analysis”, the delivery of posthumanists
values in the student population of the Campus Bio-
Medico University of Rome through a specific medium:
Film. We performed an analytical breakdown, a clas-
sification of films and the values conveyed by them,
in order to make inferences on the overall meaning of
the message, the possible effects on the recipient, in-
terests, strategies and film producers’ values. We chose
to focus our attention on a series of films that were
related to the values listed in the Italian transhumanist
manifesto1: “the lengthening of life, the slowing down
of the aging process, the strengthening of physical and
mental disabilities and able-bodied, even beyond the
limits of the current biological structure”2. In particular,
in the movies that we surveyed, we found these posthu-
manists aspects: 1. memory and physical enhancements;
2. completely modified bodies (water-breathing, fire-
resistance, empowerment,etc); 3. uploading memories
and consciousness into a computer to live as a digital life
form; 4. connecting into a neural network and living in
connection with other individuals; 5. enhancement and
6. immortality. This pilot study will allow us to have an
adequate tool for a larger scale research.
2. European and Worldwide Movie Theaters
In 2011, 818 films3 were produced and the global box
office for all films, released in each country around the
1 National Council of Italian Association of Transhumanists
(AIT) [On line publication] «Manifesto». 11/02/2008. < http://www.
transumanisti.it/2_articolo.asp?id=45&nomeCat=MANIFESTO+DEI+T
RANSUMANISTI+ITALIANI > [consulted: 27/08/2013].
2 National Council of Italian Association of Transhumanists
(AIT) [On line publication] «Manifesto sintetico». 11/02/2008. <http://
www.transumanisti.it/1.asp?idPagina=3> [consulted: 28/08/2013].
3 Motion Picture Association of America [On line publica-
tion] «Theatrical Market Statistic 2012». 21. <http://www.mpaa.org/
Resources/3037b7a4-58a2-4109-8012-58fca3abdf1b.pdf> [Consult-
ed: 21/06/13].
world, reached $34.7 billion in 20124. In 2012, the ad-
missions in the USA were 1,360 millions while in Europe
they were 1,190 million5.
We can only hypothesize the impact that the values
broadcasted by a film all over the world could have in
the population’s mind.
3. Methods
In 2013, between April and June, we interviewed 296
students at the Campus Bio-Medico University of Rome
in order to investigate which films they had seen that
dealt with the disclosure of posthumanist values.
We developed our research in two phases:
Phase I: we asked the students the names of 3
films (that they had seen) that conveyed “post-
humanists” values. We submitted the question-
naire to 296 students representing the health
professions: Medicine, Nursing, Radiographers
(TRR), Food science and nutrition (SANUM) and
Biomedical engineering.
Phase II: we made analysis of the perception of
the primary message conveyed by the top 5 films
cited. We decided to use an “ad hoc” question-
naire with pre-compiled statements. In its con-
struction we considered to insert the correct mes-
sage conveyed merged with other 4 messages that
progressively diminished from the actual meaning.
In particular, our aim was to investigate 3 aspects:
the idea of Man, the idea of God and the idea of Nature
conveyed by those films.
Idea of Man: because we are talking about trans-
humanism, so the idea of “man” conveyed must
be a central point of the analysis.
Idea of God: because we believe that Posthuman-
ism is a “myth” (category of myth that refers to
the source, it has something to say about God
and besides, according to the myth of origin, it
changes the nature of God).
4 Ibid, 4.
5 Media Salles [On line publication] «European Cinema Year-
book 2012». 3-4. 2013. [Consulted: 21/06/13].

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